To service the long-standing need of the region and to allow Guwahati to earn its much-awaited position as a favoured destination amongst Indian and International tourists alike, the SM Group is foraying into the hospitality sector. To achieve its objective of delivering world-class products and service, SM Infrastructure (P) Ltd has partnered with the Intercontinental Hotels Group (IHG) to develop the first 5-star hotel of the North East – in Guwahati – that shall be branded as the Holiday Inn Guwahati. Plans are also afoot to harness the enormous tourism potential of the region by developing hotels and resorts in the various tourism circuits of the north-east including an economy hotel in Guwahati.